Devon Borchetta
Senior Copywriter
Hi, I’m Devon. I like to write stuff—brand campaigns, music reviews, even the blurb you’re reading now. That’s what I do: Produce compelling, creative-driven and technically-informed content.
My Approach
Creative
Great brand campaigns start with original, inspired concepts. I develop persuasive copy through my verbal dexterity, abstract thinking, and acute observation. Everything from lighting-in-a-bottle moments of unique word association to thoroughly-strategized branded messaging is incorporated into my creative process.
Analytic
Informative data can guide campaigns to their full potential, and a successful creative strategist must perform diligent surveillance of the cultural and economic landscape. Brand goals, consumer trends, target demographics, SEO data, and customer behavior are just some of the resources I study to achieve effective marketing strategy.
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9+ Years of Experience
Writing and editing copy for television, radio, social media, email marketing, product description pages, catalogs, store signage, magazine articles, documentaries, and more.
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Over 50 Brands & Affiliates
Promoted through original marketing campaigns, from DTC apparel brands and luxury goods retailers to digital blogs and financial software developers.
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Copywriting for Your Business' Goals
My multidisciplinary skillset across the creative and technical fields distinguishes me as a versatile writer, an adaptable thinker, and an experienced strategist.
Highlight Projects
UNTUCKit Commercial, 2024
Copywriting and advertising strategy for apparel brand UNTUCKit’s online and in-store experience.
Scully & Scully Commercial, 2022
Copywriting and editing for luxury goods retailer Scully & Scully’s online assortment.
UNTUCKit Commercial, 2022
Drafting and editing for apparel brand UNTUCKit’s core innovation and mission statement.
About Me
Currently, I'm a Senior Copywriter at the apparel brand UNTUCKit.
Previously, I had written for luxury goods retailer, Scully & Scully. My portfolio includes advertising copy for sustainable apparel brand Hari Mari, plus-sized fashion brand DXL, fine crystal manufacturer Baccarat Crystal, silver artisans Buccelatti Silver, financial software developers Advanced Data Systems, and more.
I earned my Bachelor’s Degree in English Literature from Lehigh University with a focus in semiotics and the science of language. While attending, I was also the newsletter editor for the college publication The Brown and White.
In my free time I enjoy writing and performing music, painting, and hiking.
Thanks for the visit!