The ask: Celebrating almost 90 years of service and still growing, Scully & Scully wanted to create a video advertisement to focus on their online selection, rather than promote their flagship New York City store which was already receiving significant attention.

The concept: Display breadth of assortment grounded through the recognizable perspective of a couple hosting an event. The emotional undercurrent for this idea was inspired by the store’s bridal registry service.

The execution: Shooting was completed in Greenwich, Connecticut. Having written the physical constraints of the available set into the script, we were able to realize our vision and demonstrate a wide selection of product categories framed within a practical context.