The ask: UNTUCKit has come a long way since it’s inception in 2011. We were tasked with creating a new advertisement which details both the brand’s mission statement and also educates customers about the brand’s evolution from direct-to-consumer startup to having established 80+ stores worldwide.

The concept: “We just make guys look better.” The recognizability of UNTUCKit’s original slogan “Shirts Designed to be Worn Untucked” inspired us to revisit and refresh this tagline and capture the humble “aha moment” shoppers have when they first experience the brand’s unique size-and-fit system in person.

The execution: Shooting was completed in downtown Brooklyn with the help of our amazing partners in the film, visual arts, and staging fields. I then created the copy and developed the advertising strategy for email marketing, social media, and company website channels.